How People Read Online Content!

As outlined by Nielsen (1997) it was suggested that there are certain ways to display content to help others engage with the content and to ensure that the messages you want the user to receive are passed on.

Taking on these principles the design of the Gold Rush: Choose your own adventure uses the following attributes related to this theory.

  1. Highlight keywords
  • The words pastoral area and camping spots have been highlighted in red to help them stand out. These words will also be hyperlinked so that students can explore what these words mean. By making them big and bold, the eye is drawn straight towards them so that the students can identify that this is essential information.


2. Bullet points

  • They have been used to separate sentences and help make it easier to see different points.


3. One idea

  • As the heading suggests, this section is only focusing on one idea. The content below is related to this one idea. The title indicates what to expect, and the content then delivers on this so that it is easy to follow and like a learning intention the student know what they can expect to get if they continue reading.


4. The inverted pyramid

  • Following this approach is about sorting the content into pieces so that the most important elements are at the start.




Nielson, J. (1997 October). How Users Read on the Web.
Peake, G. (2017 February). Don’t Bury The Lead! Why Structure Matters In Media Writing.


Hometent Identify the desired resultsgold_nugget


Assessment and Evidencescale
Curriculum Outcomes


Planning for Inquiry (Kath Murdoch/Kathy Short Inquiry Model)arrows-1577983_960_720

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